Stephanie Shojaee on Instagram: “Fairytales exist, if you choose to never settle for less ♥️ Amazing dinner with the CEO of Hermes Mr. Axel Dumas, @michaelcostefr and our…”
![Axel Dumas, CEO of Hermès, says true luxury does not always have to depend on marketing | South China Morning Post Axel Dumas, CEO of Hermès, says true luxury does not always have to depend on marketing | South China Morning Post](https://www.scmp.com/sites/default/files/2016/11/16/axeldumas_blacombe_email_photo_credit_-_brigitte.jpg)
Axel Dumas, CEO of Hermès, says true luxury does not always have to depend on marketing | South China Morning Post
![Axel Dumas, CEO of Hermès, says true luxury does not always have to depend on marketing | South China Morning Post Axel Dumas, CEO of Hermès, says true luxury does not always have to depend on marketing | South China Morning Post](https://www.scmp.com/sites/default/files/styles/og_image_scmp_coronavirus_generic/public/2016/11/16/axeldumas_blacombe_email_photo_credit_-_brigitte.jpg?itok=5i0gicx9&v=1479281678)
Axel Dumas, CEO of Hermès, says true luxury does not always have to depend on marketing | South China Morning Post
![Hermes CEO Axel Dumas stands inside company's shop during a press preview in Russia's landmark GUM shopping centre on the Red Square in Moscow, Russia, December 9, 2015. French luxury goods maker Hermes CEO Axel Dumas stands inside company's shop during a press preview in Russia's landmark GUM shopping centre on the Red Square in Moscow, Russia, December 9, 2015. French luxury goods maker](https://c8.alamy.com/comp/2CNWGBG/hermes-ceo-axel-dumas-stands-inside-companys-shop-during-a-press-preview-in-russias-landmark-gum-shopping-centre-on-the-red-square-in-moscow-russia-december-9-2015-french-luxury-goods-maker-hermes-will-reopen-one-of-its-two-moscow-shops-on-thursday-after-tripling-its-selling-space-in-a-gesture-of-long-term-confidence-in-the-market-reuterssergei-karpukhin-2CNWGBG.jpg)
Hermes CEO Axel Dumas stands inside company's shop during a press preview in Russia's landmark GUM shopping centre on the Red Square in Moscow, Russia, December 9, 2015. French luxury goods maker
![WearEasy on Twitter: "In conversation with Hermes' CEO Axel Dumas, my interview about 180-year-old family business and how the limelight … https://t.co/vRtBKv633j" / Twitter WearEasy on Twitter: "In conversation with Hermes' CEO Axel Dumas, my interview about 180-year-old family business and how the limelight … https://t.co/vRtBKv633j" / Twitter](https://pbs.twimg.com/media/CaC-vQuWYAAwPoJ.jpg)